Logical Thinking

MECE – Mutually Exclusive and Collectively Exhaustive

1. Typical MECE types

A. Competition environment - 3C: Customer, Competitor, Company (4C: Channel)

B. Marketing strategy – 4P: Product, Promotion, Place, Price

C. Value Delivery System 1: Cognition > Comprehension > Motivation è Consuming

D. Value Delivery System 2: Technology > Production > Sales è Customer

E. Other grouping

So what? Why so?

1. So What? – Bottom up verification

2. Why so? – Top down verification

Logic Pattern

1. Parallel type – Market analysis

A. Evidence 1, 2, 3… (categorized by relying on MECE)

B. Each evidence can be analyzed with additional parallel type

2. Explanation type – Strategy drawing

A. Facts (or agreed elements) è Judgement è Conclusion

B. Each step can be analyzed with parallel type.

C. Only Judgement step can be analyzed by additional explanation type

From "Logical Thinking" by 테루야 하나코